
What Indoor Cats actually needs
Cats are obligate carnivores — they're built to run on meat, organ and moisture. Here's what matters most.
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Lower daily energy burn
Needs: Calorie-controlled, protein-dense meals
Freeze-dried raw is pure animal nutrition with no plant filler, so an indoor cat feels full and holds muscle on a leaner, lifestyle-appropriate portion.
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Obligate carnivore
Needs: High animal protein from meat & organ
Raw muscle meat, organ and bone deliver the diet a cat's body actually runs on — the protein density that prevents indoor calorie creep without leaving them hungry.
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Low thirst drive, no fresh water sources
Needs: Moisture in the meal, not just the bowl
Rehydrated freeze-dried raw is a high-moisture meal that supports urinary and kidney health — the hydration an indoor cat won't get from kibble.
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Boredom and idle grazing
Needs: Satisfying, low-carb meals over constant kibble
A meat-first raw diet keeps carbs minimal and satiety high, so an under-stimulated indoor cat is less driven to eat out of boredom.
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More time grooming indoors
Needs: Highly digestible, omega-rich nutrition
Real animal protein and omega-rich fish recipes support smooth digestion and a glossy coat — helping ease the hairballs that come with extra indoor grooming.
How much to feed Indoor Cats
Quick answer: portion freeze-dried raw by your cat's ideal weight — about 0.13 oz per pound per day (a 10 lb cat ≈ 1.3 oz), split across two or more small meals. Kittens need more; seniors and indoor cats a little less. Feed to a lean body, not the bag.
| Ideal adult weight | Freeze-dried per day | Per meal (×2) |
|---|---|---|
| 6 lb | 0.8 oz | 0.4 oz |
| 8 lb | 1.0 oz | 0.5 oz |
| 10 lb | 1.3 oz | 0.7 oz |
| 12 lb | 1.6 oz | 0.8 oz |
| 15 lb | 2.0 oz | 1.0 oz |
| 18 lb | 2.3 oz | 1.2 oz |
Starting points for a moderately active adult cat (~0.13 oz of freeze-dried per lb of ideal weight). Kittens need roughly double per pound; indoor and senior cats a little less — always adjust to body condition, not the bag.
What to feed Indoor Cats
Recipes for cats
Shop all →Daily support
Shop all →Treats cats love
Shop all →Feeding by life stage
- Kitten: Indoor kittens are busy and growing — feed nutrient-dense raw across 3 to 4 meals a day and don't over-restrict; growth needs roughly double the calories per pound.
- Adult: This is where indoor weight gain shows up: hold a lean weight on two-plus measured meals and adjust to body condition, never to appetite.
- Senior: Indoor seniors move even less but still need highly digestible protein and moisture to protect muscle and kidneys; smaller, more frequent meals help.
Common concerns — and the diet connection
- Indoor weight gainIndoor cats burn fewer calories, so a measured, protein-dense raw portion supports a lean body and steady weight without leaving them hungry.
- Urinary & kidney healthThe moisture in rehydrated raw helps dilute urine and support healthy hydration — the single biggest dietary lever for an indoor cat that rarely drinks enough.
- HairballsMore indoor grooming means more swallowed hair; a highly digestible, meat-first diet plus added moisture supports smooth digestion and can ease hairball frequency.
- Boredom and overeatingSatisfying, low-carb meals help an under-stimulated indoor cat feel full, supporting better portion control than free-fed kibble.
- Coat & skinReal animal protein and omega-rich fish support a glossy coat and healthy skin for a cat spending its days indoors.
Diet supports health but doesn't replace veterinary care — ask your vet about any specific condition.
Feeding Indoor Cats: what to know
Cat feeding questions
How much should I feed an indoor cat?
Why do indoor cats gain weight so easily?
How many times a day should an indoor cat eat?
Is raw food good for indoor cats?
How do I keep my indoor cat hydrated?
How do I switch my indoor cat to raw?
THE CLEAN BOWL GUARANTEE
If your cat won't eat it, it's on us
Try your cat's first plan risk-free. If they turn up their nose, we'll make it right — money-back, and skip, pause or cancel anytime.
- Obligate-carnivore formulated
- AAFCO complete & balanced
- Pathogen-tested every batch
"My picky indoor cat actually finishes her bowl now — and she's drinking less because the food has real moisture back in it."
— Dana & Miso"Switching our senior to raw was easier than I expected. He's more playful and his coat looks incredible."
— Theo & Pepper
Portions are starting points for freeze-dried raw and AAFCO complete-and-balanced recipes. Always feed to your individual cat's body condition and ask your vet about specific health needs.





