
What your cat actually needs
Cats are obligate carnivores — they're built to run on meat, organ and moisture. Here's what matters most.
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Low thirst drive
Needs: Moisture delivered in the meal, not just the bowl
Freeze-dried raw rehydrates into a high-moisture meal, putting water where a desert-descended cat actually takes it in — the food.
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Obligate carnivore
Needs: A naturally water-rich, meat-first diet
Real muscle meat and organ carry the moisture and animal nutrition a cat is built to run on, with no dry plant filler diluting the bowl.
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Concentrated-urine kidneys
Needs: Steady hydration to dilute urine
More dietary moisture helps keep urine dilute, supporting healthy urinary and kidney function over a long life.
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Aroma-driven appetite
Needs: Palatability that pulls a picky cat to the bowl
Warming and rehydrating raw releases aroma, so hydration-shy and fussy cats actually eat — and drink through their food.
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Taurine-dependent heart & eyes
Needs: Abundant taurine from animal tissue
Raw meat and organ are naturally taurine-rich, supporting heart and vision while the moisture supports the rest of the body.
How much to feed your cat
Quick answer: portion freeze-dried raw by your cat's ideal weight — about 0.13 oz per pound per day (a 10 lb cat ≈ 1.3 oz), split across two or more small meals. Kittens need more; seniors and indoor cats a little less. Feed to a lean body, not the bag.
| Ideal adult weight | Freeze-dried per day | Per meal (×2) |
|---|---|---|
| 6 lb | 0.8 oz | 0.4 oz |
| 8 lb | 1.0 oz | 0.5 oz |
| 10 lb | 1.3 oz | 0.7 oz |
| 12 lb | 1.6 oz | 0.8 oz |
| 15 lb | 2.0 oz | 1.0 oz |
| 18 lb | 2.3 oz | 1.2 oz |
Starting points for a moderately active adult cat (~0.13 oz of freeze-dried per lb of ideal weight). Kittens need roughly double per pound; indoor and senior cats a little less — always adjust to body condition, not the bag.
Feeding by life stage
- Kitten: Growing kittens dehydrate fast — feed rehydrated raw across 3–4 meals and keep fresh water always within a few steps of where they play.
- Adult: Hold a lean weight on two-plus rehydrated meals a day; add warm water to every serving so hydration is built into the routine.
- Senior: Aging kidneys make moisture even more important — lean on well-rehydrated, highly digestible raw and offer smaller, more frequent meals.
Common concerns — and the diet connection
- Urinary tract healthMore dietary moisture helps dilute urine, supporting a healthy urinary tract — the most powerful hydration lever a cat owner has.
- Kidney supportCats' kidneys work hard to concentrate urine; steady hydration from rehydrated raw helps maintain healthy kidney function as they age.
- Chronic under-hydrationBecause cats rarely drink enough on their own, moisture in the meal helps maintain everyday hydration that the water bowl alone can miss.
- Constipation & digestionA moist, highly digestible meat-first diet supports smooth, regular digestion and comfortable stools.
Diet supports health but doesn't replace veterinary care — ask your vet about any specific condition.
Feeding your cat: what to know
Cat feeding questions
How can I get my cat to drink more water?
Is wet or rehydrated food better for cat hydration?
How much water should I add to freeze-dried raw?
How do I know if my cat is dehydrated?
How much should I feed a cat for good hydration?
THE CLEAN BOWL GUARANTEE
If your cat won't eat it, it's on us
Try your cat's first plan risk-free. If they turn up their nose, we'll make it right — money-back, and skip, pause or cancel anytime.
- Obligate-carnivore formulated
- AAFCO complete & balanced
- Pathogen-tested every batch
"My picky indoor cat actually finishes her bowl now — and she's drinking less because the food has real moisture back in it."
— Dana & Miso"Switching our senior to raw was easier than I expected. He's more playful and his coat looks incredible."
— Theo & Pepper
Portions are starting points for freeze-dried raw and AAFCO complete-and-balanced recipes. Always feed to your individual cat's body condition and ask your vet about specific health needs.





