FREEZE-DRIED RAW · CAT FEEDING GUIDE
Feeding for Hairball Control

What your cat actually needs
Cats are obligate carnivores — they're built to run on meat, organ and moisture. Here's what matters most.
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Self-grooming carnivore
Needs: A highly digestible, meat-first meal so swallowed fur passes through
Freeze-dried raw is muscle meat, organ and bone with no plant filler — easy to digest, so fur is more likely to move through than collect.
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Low thirst drive
Needs: Moisture in the meal, not just the water bowl
Rehydrated raw is a high-moisture meal that keeps the gut lubricated and digestion moving — a key lever against hairball buildup.
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Obligate carnivore
Needs: High animal protein from real meat and organ
A meat-and-organ raw diet delivers the protein a cat's body actually runs on, supporting a healthy gut and a strong, glossy coat.
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Poor carbohydrate metabolism
Needs: A very low carb, low-filler load
Meat-first raw keeps carbs and indigestible filler minimal, so the digestive tract isn't bogged down and fur transit stays smooth.
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Coat that sheds year-round
Needs: Omega-rich animal fats for skin and coat
Fish-based raw recipes are naturally rich in omega fats that support skin and a healthy coat, which can mean less loose fur swallowed.
How much to feed your cat
Quick answer: portion freeze-dried raw by your cat's ideal weight — about 0.13 oz per pound per day (a 10 lb cat ≈ 1.3 oz), split across two or more small meals. Kittens need more; seniors and indoor cats a little less. Feed to a lean body, not the bag.
| Ideal adult weight | Freeze-dried per day | Per meal (×2) |
|---|---|---|
| 6 lb | 0.8 oz | 0.4 oz |
| 8 lb | 1.0 oz | 0.5 oz |
| 10 lb | 1.3 oz | 0.7 oz |
| 12 lb | 1.6 oz | 0.8 oz |
| 15 lb | 2.0 oz | 1.0 oz |
| 18 lb | 2.3 oz | 1.2 oz |
Starting points for a moderately active adult cat (~0.13 oz of freeze-dried per lb of ideal weight). Kittens need roughly double per pound; indoor and senior cats a little less — always adjust to body condition, not the bag.
Feeding by life stage
- Kitten: Kittens groom less and rarely have hairball trouble, but starting them on a digestible, high-moisture raw diet builds good gut habits early; feed more often as they grow.
- Adult: Adults groom the most and form the most hairballs — hold a lean weight on two-plus measured, rehydrated meals a day to keep digestion regular.
- Senior: Seniors need more digestible protein and moisture to protect muscle and keep the gut moving; smaller, more frequent meals help fur pass through comfortably.
Common concerns — and the diet connection
- Hairball frequencyA highly digestible, meat-first diet plus the moisture in rehydrated raw supports smooth gut transit, which can help swallowed fur pass through rather than build up.
- HydrationCats have a naturally low thirst drive; the moisture in rehydrated raw helps keep the digestive tract lubricated and supports healthy digestion.
- Skin & coatReal animal protein and omega-rich fish support a healthy skin barrier and glossy coat, which can mean less loose fur shed and swallowed.
- Healthy weightA measured, protein-dense raw portion supports a lean body and steady digestion without leaving an indoor, hairball-prone cat hungry.
Diet supports health but doesn't replace veterinary care — ask your vet about any specific condition.
Feeding your cat: what to know
Cat feeding questions
What is the best food for a cat with hairballs?
How does diet affect hairballs?
How much freeze-dried raw should I feed a hairball-prone cat?
Does adding moisture to food help with hairballs?
Can switching to raw reduce hairballs?
How do I switch my cat to raw?
THE CLEAN BOWL GUARANTEE
If your cat won't eat it, it's on us
Try your cat's first plan risk-free. If they turn up their nose, we'll make it right — money-back, and skip, pause or cancel anytime.
- Obligate-carnivore formulated
- AAFCO complete & balanced
- Pathogen-tested every batch
"My picky indoor cat actually finishes her bowl now — and she's drinking less because the food has real moisture back in it."
— Dana & Miso"Switching our senior to raw was easier than I expected. He's more playful and his coat looks incredible."
— Theo & Pepper
Portions are starting points for freeze-dried raw and AAFCO complete-and-balanced recipes. Always feed to your individual cat's body condition and ask your vet about specific health needs.





