Questions, answered
Everything you need before you start your dog's plan.
Build my dog's plan →
THE PROBLEM WITH THE BOWL
Your dog was built for real meat — not heat-processed byproduct.
Most dog food is kibble — real ingredients blasted at high heat in industrial extruders until the nutrition is cooked out, then sprayed with synthetic vitamins to pass. Freeze-dried raw is the opposite: real raw meat, organs, bone & superfoods, gently dried at low temperature so the nutrition stays locked in. No freezer. No mess. Just add water.
Why it's different
The old bowl vs. the real one
Most kibble is cooked at high heat and built around fillers. Freeze-dried raw isn't.
Land Animal
freeze-dried raw Typical kibble
freeze-dried raw Typical kibble
Processing
Gently freeze-dried, low temp
Extruded, cooked at high heat
Main ingredients
Meat, organs, ground bone
Grains, starches, meat meal
Nutrition
Raw nutrition, locked in
Often added back after cooking
Fillers
None
Common
Flavor
The meat is the flavor
Often coated in palatants
In the bowl
Recognizable whole food
Identical brown pieces
Serving
Add warm water, serve
Pour and serve dry
A general comparison to the kibble category; specific products and quality vary by brand.
RAW, DONE SAFELY
Raw the way nature intended — tested the way you'd expect.
Every batch is high-pressure processed (HPP) — a cold, FDA- and USDA-recognized step that inactivates Salmonella & Listeria without heat — then third-party lab-tested for pathogens, with results published by batch. Dogs are built for raw: short, acidic digestive tracts handle it the way nature intended. AAFCO-complete for every life stage.
WHAT YOU GET
From about $1.50/day as a topper, or $3/day all-in.
83% meat, organs & bone, plus whole-food superfoods — gently freeze-dried into morsels you can see. Less than a daily coffee, and a fraction of the vet bills processed food can lead to.
Go all-in or start as a topper — mix Land Animal into your current bowl. Your plan flexes 100% / 75% / 50% raw.
The recipe range
YOUR DOG'S PLAN — FREE
Get a plan built for your dog — free.
Answer 6 quick questions (60 seconds). We'll build your dog's plan: the right recipes, exact portions, and a delivery schedule. Never run out — skip, pause, or cancel anytime.
New-customer offer applied at the end · Money-back guarantee.
ZERO RISK
Love-it guarantee — if your dog won't eat it, we'll make it right.
Money-back, and cancel anytime.
FROM THE PACK
Dogs are cleaning the bowl
Real reviews from real dog people.
Go gradually over 7-10 days — mix a little Land Animal into their current food and increase it each day. Your plan includes a simple transition schedule.
It's shelf-stable — no freezer, no fridge. Keep the bag sealed in a cool, dry place. Once you add water, serve it fresh like any raw meal.
Most dogs dive in — the meat is the flavor. If yours won't, our Love-it guarantee means we'll make it right. Money-back, cancel anytime.
Yes. Every batch is high-pressure processed (HPP) — a cold, FDA- and USDA-recognized step that inactivates Salmonella & Listeria without heat — then third-party lab-tested for pathogens, with results published by batch.
Take the 60-second quiz and we build a plan with the right recipes and exact portions on a delivery schedule that fits. Skip, pause, or cancel anytime.
Real raw nutrition starts at about $3/day — less than a daily coffee. Start all-in or as a topper; your plan flexes to your budget at 100%, 75%, or 50% raw.